The brand idea
MorrowOne sentence that every design choice follows.
A brand your team can actually use.
One idea, turned into a logo, colours, type, icons, post templates, a home page and a 30 page guide.
Shown here: 10 concept brands from our studio, made to show the range. Not client work.Every piece, built around one idea.
Logo system
CumuloMaster logo, mark, six colourways and clear rules.
Colour system
UplandNamed colours, full scales and contrast checks.
Typography
AntheaYour fonts and a short scale of sizes.
72 icons
PlumblineOne set, drawn to sit with your type.
Photo style
TesselHow people and products should look, with examples.
13 post templates
Carousels, stories, reels, LinkedIn, YouTube and Pinterest, ready to edit.
A home page
DaysideYour brand on the page people see first, for desktop and phone.
Six steps. No guessing.
- 01.
Book a call
Tell us about your company, your customers and what is not working. We tell you honestly if we are the right fit.
What we learn on the call turns into your brief. - 02.
We find the one idea
We dig through your market and your references until we have one sentence that can carry the whole brand.
For Upland, the idea was simple: own the ground you stand on. - 03.
You pick a direction
Before we build anything, you see your brand on real things in one board. Logo, colour, photos and headlines, all together.
A direction board, so nobody has to imagine it. - 04.
We build the system
Your chosen direction grows into the full guide, post templates and home page, one chapter at a time.
Every rule gets written down and shown in use. - 05.
You review every page
We go through it together and fix what feels off. Words, colours, layouts, all of it.
We check every template against the rules in the guide. - 06.
You get everything
The full guide, logo files, icons, templates and home page, handed over in one folder your team can use from day one.
See the full list below.
Ten brands. Ten different ideas.
None of these look alike, because none of them started from a template. All ten are concepts from our studio.
Upland
Farmland investingA piece of land floats, so ownership feels real.
Plumbline
AI audit softwareDot-matrix type, like a printed ledger.
Overgrow
Creative agencyEvery letter is taller than the last.
Dayside
AI customer supportThe palette follows the hours of the day.
Tangent
Podcast networkOne line wanders through everything.
Sheer
Money cardColour film. You see the overlap.
Anthea
Women's healthWarm rooms, soft petals, plain words.
Cumulo
Workflow softwareEverything soft lives in a capsule.
Tessel
Business paymentsEvery piece fits, like floor tiles.
Morrow
Preventive healthShot before ten, in morning sun.
One folder. Everything inside.
This is a full handover, shown with the Upland concept. Your team opens it and starts using it the same day.
- Brand guide30 pages · PDF
Logo filesSVG and PNG · six colourways
Colours and typeNamed tokens · font list
Icon set72 icons · SVG
Brand imagesPeople, places and product
WebsiteHome page design
Post templates13 sizes for every channel
Tell us what you're building.
Book a call with Zee. If we're a good fit, you'll know what comes next before we hang up.
Book a call